Apple is Back on EPEAT

After receiving a lot of complaints that they had pulled their products from the EPEAT environmental registry, Apple has issued a public statement apologizing for doing so, while also announcing that they are back on the registry again.

"It’s important to know that our commitment to protecting the environment has never changed, and today it is as strong as ever. Apple makes the most environmentally responsible products in our industry. In fact, our engineering teams have worked incredibly hard over the years to make our products even more environmentally friendly, and much of our progress has come in areas not yet measured by EPEAT."

Overall, this seems like a good thing. Apple's image of being an environmentally-friendly company is part of what sets them apart from the competition, and taking themselves off the EPEAT registry is a fast way to tarnish that image in customers' eyes, regardless of the reasoning behind it. If this means that Apple's environmental standards become even higher than before, then I'm all for it.

Apple | A Letter from Bob Mansfield