Pocket, Formerly 'Read It Later'

Read It Later has been rebranded as Pocket, and they have released new apps across all platforms. Their new design aesthetic is admittedly pretty, but I doubt I'll be switching away from Instapaper anytime soon.
If you're interested anyway, The Verge wrote up a great, detailed review of the new service and its pros/cons.
Update: Instapaper developer Marco Arment has given his thoughts on Pocket:
Lots of people asking me about Read It Later's rebranding and update to Pocket.Two things:
— Marco Arment (@marcoarment) April 17, 2012
1. They're neglecting reading to focus on other media and broad platform support. They're about as much of a "competitor" now as Evernote.
— Marco Arment (@marcoarment) April 17, 2012
2. I have had free competitors for years, and RIL has been effectively free for a while. As long as I can charge, I don't need to "respond".
— Marco Arment (@marcoarment) April 17, 2012