Navigation
Subscribe
Thursday
Sep292011

Kevin Rose: "Google Should Buy Evernote"

Kevin Rose posted this on Google+ earlier:

Google idea of the week: Buy Evernote, integrate it w/Google Docs and your upcoming GDrive storage produce. Think mountable storage (eg. dropbox) with Google Docs content creation tools and the searchable indexing of Evernote. Now that would be a killer product.

I disagree.

Evernote CEO Phil Libin has stated several times that he sees Evernote as a "100 year company" and I think that he would prefer to maintain control over the product instead of allowing Google to get their hands on it.

Google doesn't need Evernote's indexing capabilities anyway—being the search giant that they are—and even if they did, they have every resource available to them to create such a product on their own.

Evernote doesn't really offer anything that Google wants or needs. Despite its great web client, Evernote still relies heavily on its desktop and mobile clients, while Google is very much about web apps. In the event of such a transaction, Google would likely cannabalize Evernote's features and scrap the old product, pissing off over 10 million users and not gaining much in return.

Google Docs and Evernote are products for different audiences and I think they should stay that way.